PR Newswire White Papers
Collection by PR Newswire
Expert advice for PR and content marketing professionals
Media Tour Boot Camp: What You Need to Know to Get Your Story on TV – and Beyond
If you are trying to drum-up publicity and buzz for your next campaign, including a Satellite Media Tour (SMT) to your media strategy is a great way to boost...
How Buyer 2.0 Affects Communication & Demand Generation Strategies
Speed and agility are essential to understanding—and converting—today’s buyers. Buyer 2.0—the better informed, more inquisitive...
Maximize the Reach of Your Message with a Strategic, Multichannel Plan
No matter what type of message you
The Buyer 2.0 Content Strategy Checklist
Consumers have dramatically changed the way they buy products and services in the past seven years. Today, buyers are taking the lead in the...
Making the Most of Your Video Production Budget
Scene Stealing (and Money Saving) Tips to Ensure Your Message Shines Making a video – any video – successful, be it live action, animation or...
High-Impact PR Planning that Drives ROI & Supports Demand Generation
Public relations and marketing professionals face heavy workloads and hectic schedules as the scope of their work has expanded to include social media,...
Gain Targeted Audience Attention with PR Newswire
Who Do You Want to Reach? Plan Your Message for Your Target Audience A critical part of a communications or marketing campaign is identifying the audience...
Video in Multichannel Campaigns: Your Guide to Maximizing Reach & Results
It’s no great secret that online video is being watched. A lot. American adults spend an hour and 16 minutes watching video online every single day.1...
Video Production Boot Camp: What You Need to Know for Your Next Production
IT’S TIME TO PLAN YOUR NEXT MARKETING CAMPAIGN AND DETERMINE WHICH CONTENT AND TACTICS TO INCLUDE. Today, video cannot be ignored. Consumers, media...
Corporate Communications: The New, Indispensable Resource for Demand Generation
When it comes to planning demand-generation programs and campaigns, the content developed across corporate communications and product marketing is critical...
The New PR Agency Benchmarks for Demonstrating Value to Clients
The swift evolution of the media market, social media channels and how people consume news, information and entertainment has created new visibility...
Connecting Product Marketing and Demand Generation
The best product marketers nurture your relationships with both their product and sales teams, helping to excel at launching your products into the market....
Your Trusted Partner: Selecting a Press Release Service Provider
Maintaining a proactive relationship with your press release service partner can help you to maximize your communications plans and outreach. Selecting a...
Evolution of PR’s Role in the Marketing Funnel
PR's Role in the Marketing Funnel gives advanced PR and Communications strategies and objective ways to measure outcomes.
Driving Credibility & Success for Your Brand: How to Earn More Media
Producing content such as blog posts, webinars, and white papers are critical tactics for communicating the value of your brand to customers and prospects....
IR Best Practices to Weather an Economic Storm
While the principles of good investor relations remain largely unchanged through boom and bust times, communicating in an economic downturn, particularly...