Provence Style

We all know that Paris girls have a certain look - but what about Provence? We say it's way more relaxed, black is swapped for white and a basket is never far away. Here some of our favourite local brands.
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Simply white, simply Provence
Floppy hat and cool white dress - we're guessing she's in Provence! www.provencedays.com
Brigitte Bardot in white, and just reaching for her basket - got to be Provence! www.provencedays.com

summer BB- no wonder I loved that vintage classic jumper/swimsuit I found in my friend Chic's closet. - the camel toe.

She's in white - got to be Provence!
Traditional Provencal prints get a cool boho vibe at local brand Souleiado

The 7 exclusive journal Souleiado collection femme printemps été

White jeans + straw hat + basket = Provence
Top marks to local Provencal brand Souleiado for this shot of a gorgeous stallion. The shirt is pretty nice too.

Top marks to local Provencal brand Souleiado for this shot of a gorgeous stallion. The shirt is pretty nice too.

We never tire of retro swimwear - an old favourite from Soleiadou, based in Provence
White shorts + Basket + Espadrilles = Provence! Espadrilles are forever in fashion - let your toes wiggle in these updated espadrilles from Provence brand Manebi.

Espadrilles are forever in fashion - let your toes wiggle in these updated espadrilles from Provence brand Manebi.

The Provence alternative to a basket is a bag by local brand Estellon - known by their glittery stripe and gorgeous muted colours - in rough linen, canvas or leather.

Les sacs Estellon, été 2013

The Provence alternative to a basket is a bag by local brand Estellon - known by their glittery stripe and gorgeous muted colours - in rough linen, canvas or leather.

Local brand Souleiado started out back in 1806 and have been printing their traditional Provencal fabrics ever since. Over the past few years they've had a visit from the fashion fairy - updating classic fabrics with a distinctly bohemian vibe.

Local brand Souleiado started out back in 1806 and have been printing their traditional Provencal fabrics ever since. Over the past few years they've had a visit from the fashion fairy - updating classic fabrics with a distinctly bohemian vibe.

Despite its name, fashion label American Vintage began life in Marseille, Provence. It's the place to pick up whisper thin cotton vests and t-shirts to layer a la française!

Discover ready-to-wear and accessories collections for women and men on the American Vintage e-shop.

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