A Pinterest Resume - David Pullara

If you want to know what working at Google is like, just read, "How Google Works". Short version: it's amazing. I learned a lot during the time I spent there.

I spent 5 years working at Coca-Cola Ltd, although I never worked on brand Coke. I was hired to lead the Energy Drink business (2010-2013), then was asked to launch "Zico Coconut Water" into Canada (2013), then promoted to run the Simply Orange / Ade business (2014-2015).

I worked as the Senior Marketing Manager, Pizza Hut (Dine-In & Tuscani Pastas) for Yum! Restaurants International Canada from 2008 to 2010. I successfully launched two flavours and three format extensions for Tuscani Pastas via a national IMC campaign, and those new formats accounted for 65% of Tuscani national sales dollars post-launch. The TV ad I developed as part of launch (which was my first ever experience with TV) was awarded a coveted Yum! Reel Award by Pizza Hut’s Global CMO.

I worked at Starbucks Coffee Canada for four years, which was likely the start of my current caffeine addiction. I helped launched Starbucks Coffee into grocery stores, then ran all of the marketing for Canada for every division except their retail stores. (That would be Foodservice, Office Coffee, and Licensed Stores Business Development.) Fun Fact: I was not only a certified barista, but also a Black Apron Coffee Master!

I led the development of Hill Street's new logo and "brand book". Pretty nice, right?

I am a part-time Instructor for the Schulich School of Business. The last course I taught was an MBA course in Retail Marketing Strategies. I'm also a course facilitator for the Schulich Executive Education Center, with a specialty in Omnichannel Retail.

Ace your prostate exam. Take the Hill Street Challenge and go alcohol-free for 30 days. #HillStreetChallenge

I led the development of Pizza Hut’s innovative Eat Well menu (i.e. first multigrain pizza crust, multigrain pasta, and 6 Health Check™ recipes) to address consumer trends around healthy eating, and launched it with an integrated marketing campaign. The Eat Well portfolio achieved target menu mix in just 3 months, and 80% of recipes remain available today!

Working with Prostate Cancer Canada, we developed this promo video featuring actor Erik McCormick to showcase Hill Street Beverages to those impacted by prostate cancer who could not consume alcohol.

I led the energy drink's partnership with UFC Champion Georges St-Pierre, and had the opportunity to connect with him on a few different occasions. (For the record, GSP is a terrific guy.) Fun-Fact: GSP taught me a very effective sleeper-hold during a training session we organized as part of a consumer contest. My sparring partner for the session? SportsCenter's Jay Onrait. :)

I was hired as the first Chief Marketing Officer for the Hill Street Beverage Company, a publicly-traded (TSXV: BEER) producer of alcohol-free and cannabis-infused wines and beers. I was responsible for brand strategy and development, integrated marketing communications, corporate communications, investor relations, cannabis strategy, and eCommerce (direct-to-consumer) business. Also, making sure we had photos that looked this good! :)

I led the development of this print ad; it was targeted at cannabis investors and designed to drive awareness of Hill Street as an investment opportunity in the cannabis-infused beverage space.

Here’s to drinking on the job. Take the Hill Street Challenge and go alcohol-free for 30 days. #HillStreetChallenge

I had the pleasure and privilege to launch ZICO Coconut Water in Canada. And things went well: ZICO generated 10% greater revenue than was forecasted and $1.5 million in incremental profit for the company in it's first year!

Simply Orange has come out with a “new product” by adding coconut water to their fresh orange juice. They sent me some coupons to try the product, as well as some fun brunch-making tools for me to try! My own monogrammed serving platter and knife! They included adorable bow tie glass charms for making my […]

Cheers to stamina. Take the Hill Street Challenge and go alcohol-free for 30 days. #HillStreetChallenge

Cheers to the Stride of Pride. Take the Hill Street Challenge and go alcohol-free for 30 days. #HillStreetChallenge

Why yes, Officer, I HAVE been drinking. Take the Hill Street Challenge and go alcohol-free for 30 days. #HillStreetChallenge

Late nights and early mornings, workin' for the man? Add a can of NOS to your morning commute and watch rush hour EXPLODE. (So what happens next? Head to dri...

This print ad ran in Zoomer Magazine, and was designed to prompt holiday-party-planning readers to think of guests who couldn't (or wouldn't) drink alcohol.

As part of the "Hill Street Challenge", I had the opportunity to work closely with influencers, including radio morning show hosts Neil, Sam, and Jane from Zoomer Radio.

I established dp Ventures for consulting projects, teaching and facilitating assignments, writing opportunities, and speaking engagements. In the past few years, I've had the pleasure of working with a number of different clients on a number of really interesting projects!

Every Friday I publish a weekly newsletter called "dp Thoughts", where I aim to share ideas, insights, and inspiration with my subscribers. You can sign-up for it at dpthoughts.ca.

A lot of not-for-profit work is simply great, and the marketing leaders risk a great deal by being bold with their advertising, says David Pullara

David Pullara looks at how QuickBooks, Advance Auto Parts and HBC could have more effectively used their star performers.

The once beloved CrossFit brand may not survive the founder’s recent stupidity, because the community isn’t going to stand for it.

The theme was 'moonshots," but there was lots of great practical advice from back here on earth.

According to DAVID PULLARA, accepting roles outside of marketing can broaden your skill-set and provide perspective.

If U.S. Super Bowl ads are being blocked from the Canadian broadcast, advertisers here should step up their creative game, says David Pullara.

The traditional price-based RFP is 'terribly flawed," says DAVID PULLARA, but cost can't ever be dismissed in the selection process.

Hill Street Beverage CMO David Pullara says that building brands will benefit consumers, but current legislation prevents it.

I'm recognized as a Chartered Marketer by the Canadian Marketing Association (CMA). Fun Fact: I was one of the first 100 people to earn this designation. Another fun fact: none of the people in this photo are me, although I worked with one of them and once interviewed with another.

The MBA program at York University’s Schulich School of Business was today ranked #1 in […]

I earned a certificate in Disruptive Strategy from Harvard Business School Online. This course was designed and taught by Harvard Professor Clayton Christensen (pictured), who literally wrote the book on disruptive innovation. (i.e. The Innovator's Dilemma, among others...)

I earned my "Insights to Innovation" certificate from IDEOU. This means I'm halfway to completing my "Foundations of Design Thinking" certification.

Spiffy (www.withspiffy.com) is an innovative technology company that uses custom training videos to efficiently and effectively engage staff, helping restaurants enhance their guest experiences and increase sales. I serve as an Advisor to Spiffy's leadership team and leverage my business experience to help the company scale.

LeapGrad (www.leapgrad.com) is a student-focused professional networking platform uniquely designed to transform the job market. As an Advisor to LeapGrad's leadership team, I leverage my experience to help the company differentiate itself in the market and grow their business.

Check out @RoomtoRead's story and help spread the word.

I am a member of the AMA Toronto Advisory Council, where I help guide the strategy for the Toronto Chapter of the American Marketing Association.

Agencies and clients. Creative and strategy. It’s a dangerous tango. But when it pays off, the results are golden. The CMA Awards are the only event that recognizes it takes a team to pull off award-winning work.

This is my wife Meredith, arguably one of the most patient people alive. This photo was taken on the carousel in Central Park (NYC), where we went to celebrate the 10-year anniversary of the day I surprised her with a NYC getaway to propose. Ask me about the story... it's a fun one. :)

These are my amazing kids! Fun fact: my wife is a photographer, and this photo was taken in our home studio. (This is actually a photo of her computer screen as she was editing the final shots.) The hat wasn't planned... our little guy just refused to take it off! From left to right: Andrew, Chloë, Charlotte, and Aidan.

This is my dog, Khaleesi, a purebred Labrador retriever. If you want her to be your BFF, all you have to do is pet her. Why, yes, my wife and I are big "Game of Thrones" fans, why do you ask? :)

I love playing chess. And I love the fact that my two oldest kids love playing chess with me. This guy is shockingly good.... He hasn't beat me yet, but he's going to do it much earlier than I was able to beat my own father (who taught me how to play).

This is my youngest son, playing my piano. My parents got this for me when I was seven years old, and I've had it ever since. I don't play as often as I'd like, but at one point in time -- long, long ago -- I was pretty good, and actually earned a high-school credit for my Royal Conservatory of Music certifications. (i.e. Grade 8 Piano, Grade 2 Theory).

I participate in CrossFit several times each week, and have even competed in two competitions over the past two years. I haven't made the podium yet, but I will one day!

CrossFit is actually a family-affair for us... when my two oldest kids saw both their Daddy and Mama working out regularly, they decided to give it a try too. That's my eldest daughter in the blue sweatshirt, in a photo used to promote CrossFit Bradford's Kids Program. :)

This is a photo of an elephant, which I took myself at an Elephant Sanctuary in Zimbabwe. For our honeymoon, my wife and I spent a month visiting various parts of Africa... this was one of the many highlights.

I love coffee. And I drink a lot of it. (I have four kids, remember...) If you ever want to instantly get on my good side, just bring me a Quad-Venti, Non-Fat, Cinnamon-Dolce Latte with Whip. (In the Fall, swap out "Cinnamon Dolce" for "Pumpkin Spice", and during the Holidays, make it a "Caramel Brule".)

My wife and I have always been a little bit... different. We didn't want traditional photos for our wedding, so we made a few interesting stops. One of them was to the Starbucks where we first met. This one was at Nathan Phillips Square for a quick skate around the rink. (Let's recognize the fact that we were married in December, and yet my wife is outdoors without a jacket and bare shoulders for a great photo. #Trooper)

The most important job I'll ever have: "Dad".