Sophisticated elegant logo and brandmark for beauty online brand and mobile app for beauty professionals like hair stylists, hair salons, makeup artists, nail artists, spas, and more. The wordmark was designed with a serif minimalist font and the brandmark with a sans-serif font. Like many logo design ideas, we wanted to make sure the visual identity is dynamic and creative. The colour palette uses muted colors like black, dark green and dark blue combined with bright ones such as red and peach.