"The year 2016 marks 150 years of the Jack Daniel Distillery, the oldest registered distillery in the United States. To help the distillery mark this milestone, we created an identity used to host special events and on special edition bottles.
I WANT THIS JACK DANIELS WHITE RABBIT NOW! Mr Jack Daniels opened the White Rabbit saloon in Lynchburg town square 120 years ago so his friends would have good a local watering hole. This bottle celebrates the great man's bar. And the saloon mirror.