In this exercise, the five blocks of the atelier’s logo — r, z, l, b, and d — are assembled in one hundred different ways. Each variation is a spatial and perceptual peculiarity that evokes purely mental constructs, and the individual application of the system is still dependent on the operator’s own subjectivities. #rzlbd #logo #brand #typography #identity
We submitted ourselves to the lego-playing exercise of making different logos out of the five available blocks of our existing logo. This implied a methodical generation of a series of new objects. The result is a family of 100 distinct identities that work to ensure a somehow consistent visual identity; each might be appropriate for a different context to address a different propose while it has a sense of belonging to a larger set and its very origin. #rzlbd #logo #brand #typography…
