Sarah Del Frari

Sarah Del Frari

Sarah Del Frari
More ideas from Sarah
This ad uses the media and gives tips to prevent obesity.

This ad uses the media and gives tips to prevent obesity.

Jennifer, spokesperson for Weight Watchers. Weight watchers uses celebrity endorsement to get people to use this product.

Jennifer Hudson is the spokeswoman for Weight Watchers. This is an example of the using the peripheral route to persuasion. The peripheral route to persuasion occurs when people are influenced by incidental cues, such as a speaker’s attractiveness.