These illustrations are effective due to limited colour palette enhanced by the simple illustration. The simple illustration and colour use causes the labels to stand out due to having a bold nature, drawing in the target audience. The typeface used for the company’s name brings to the label the ‘southern hospitality’ feel which the company aimed to evoke through the presentation of the their beer.
"Auston Design Group developed the branding and beer label design for this new high-end luxury import. This fall, Einstök launched their White Ale, Pale Ale and Toasted Porter in Iceland and the UK.S this winter.