Bottles for mineral and soda water first appeared in the late 1600s. As a group, these bottles tended to be thick in order to withstand repeated fillings. After…
The Bottle’s the Thing: The Branding Evolution of Soda Pop
My fascination with brand design started with the soda-pop realm. I’d always loved leafing through old magazines and usually paid more attention to the advertising in them than the articles. Because my father had a collection of Life magazines beginning with the first issue in 1936 and continuing through the World War II years, I had ample exposure to plenty of advertising from that era. Soft drink ads were plentiful …
I have special childhood memories with this one. When I was a little girl I would sometimes take a trip with my dad to the local hardwear store on the weekends. They had an old soda machine that only had big reds in a glass bottle in it , my dad would let me always get one for the car ride home :) They always tasted better in the bottle.