Shoppers Drug Mart

In 2011, Shoppers Drug Mart retained Shikatani Lacroix to develop a new brand positioning and portfolio optimization strategy for their Life Brand private label, Canada’s No.1 health brand. Shikatani Lacroix completed the initial brand positioning in 2012 including an updated logo, portfolio reorganization, along with subsequent packaging design with a full rollout to 1,700 SKUs in 2013.
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Shoppers Drug Mart #Shoppers #Marketing #Branding #Package #Design #Retail #Merchandising

Shoppers Drug Mart: Life Brand private label brand positioningShikatani Lacroix Design Inc.

Shikatani Lacroix created private label brand positioning, brand strategy, and packaging design for Shoppers Drug Mart private label Life Brand

Shoppers Drug Mart #Shoppers #Marketing #Branding #Package #Design #Retail #Merchandising

Shoppers Drug Mart: Life Brand private label brand positioningShikatani Lacroix Design Inc.

Shikatani Lacroix created private label brand positioning, brand strategy, and packaging design for Shoppers Drug Mart private label Life Brand

Shoppers Drug Mart #Shoppers #Marketing #Branding #Package #Design #Retail #Merchandising

Shoppers Drug Mart: Life Brand private label brand positioningShikatani Lacroix Design Inc.

Shikatani Lacroix created private label brand positioning, brand strategy, and packaging design for Shoppers Drug Mart private label Life Brand

Shoppers Drug Mart #Shoppers #Marketing #Branding #Package #Design #Retail #Merchandising #Vitamins

Shoppers Drug Mart: Life Brand private label brand positioningShikatani Lacroix Design Inc.

Shikatani Lacroix created private label brand positioning, brand strategy, and packaging design for Shoppers Drug Mart private label Life Brand

Shoppers Drug Mart #Shoppers #Marketing #Branding #Package #Design #Retail #Merchandising

Shoppers Drug Mart: Life Brand private label brand positioningShikatani Lacroix Design Inc.

Shikatani Lacroix created private label brand positioning, brand strategy, and packaging design for Shoppers Drug Mart private label Life Brand

Shoppers Drug Mart #Shoppers #Marketing #Branding #Package #Design #Retail #Merchandising

Shoppers Drug Mart: Life Brand private label brand positioningShikatani Lacroix Design Inc.

Shikatani Lacroix created private label brand positioning, brand strategy, and packaging design for Shoppers Drug Mart private label Life Brand

Shoppers Drug Mart #Shoppers #Marketing #Branding #Package #Design #Retail #Merchandising

Shoppers Drug Mart: Life Brand private label brand positioningShikatani Lacroix Design Inc.

Shikatani Lacroix created private label brand positioning, brand strategy, and packaging design for Shoppers Drug Mart private label Life Brand

Shoppers Drug Mart #Shoppers #Marketing #Branding #Package #Design #Retail #Merchandising

Shoppers Drug Mart: Life Brand private label brand positioningShikatani Lacroix Design Inc.

Shikatani Lacroix created private label brand positioning, brand strategy, and packaging design for Shoppers Drug Mart private label Life Brand

Shoppers Drug Mart #Shoppers #Marketing #Branding #Package #Design #Retail #Merchandising

Shoppers Drug Mart: Life Brand private label brand positioningShikatani Lacroix Design Inc.

Shikatani Lacroix created private label brand positioning, brand strategy, and packaging design for Shoppers Drug Mart private label Life Brand

Shoppers Drug Mart #Shoppers #Marketing #Branding #Package #Design #Retail #Merchandising

Shoppers Drug Mart: Life Brand private label brand positioningShikatani Lacroix Design Inc.

Shikatani Lacroix created private label brand positioning, brand strategy, and packaging design for Shoppers Drug Mart private label Life Brand

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