D&AD winner, integrated/earned media. Sid Lee Paris, for The French Open. This ad works because it makes people think differently about tennis. It takes the French Open beyond the sport itself, and makes it about the anecdotes, ambience, and experience of 'being there.'
Dashboard Sid Lee Paris
Inside Sid Lee Paris with real-time (un)interesting data. For its 6th anniversary, Sid Lee Paris invites you to take the daily pulse of its office with its n...
5 facts we didn’t know about Will Travis until Fresh Meet today: 1. He is 54-th Anderson 2. His father was the inventor of the gummy bear (technically) 3. He sang in a choir 4. When he first moved here he was scared of NYC and shaved his head to look more aggressive 5. He rides his motorbike every weekend wearing tight leather pants