Stephnie Bryna

Stephnie Bryna

Stephnie Bryna
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MELANIE-  Adam Levine's ADHD Campaign -  An increase in the misuse of prescription stimulants on campus is a possible consequence of celebrity-endorsed ADHD-awareness campaigns such as “Own It,” endorsed by Maroon 5’s lead singer Adam Levine.

MELANIE- Adam Levine's ADHD Campaign - An increase in the misuse of prescription stimulants on campus is a possible consequence of celebrity-endorsed ADHD-awareness campaigns such as “Own It,” endorsed by Maroon lead singer Adam Levine.

MELANIE-  Zooey Deschanel Pantene celebrity endorsement ads

Pantene w/ Zoey Deschanel. This is an indirect ad that uses attractiveness as their source attribute. People can relate to Zoey because she's known as a "quirky" personality. Pantene is trying to show that they are fun and can step outside of the box

Melanie-   The Oscar for the Best Vintage Celebrity Endorsement

Melanie- The Oscar for the Best Vintage Celebrity Endorsement

Melanie-   Why is Celebrity Endorsement so Powerful? - A recent study led by Steven J Hoffman (Steven J Hoffman, 2015) has compiled 104 separate studies on celebrity influence to determine the mechanisms behind the power (be it positive or negative) of celebrity endorsement. The mechanisms in question ranged from economics and marketing, to psychology and sociology. Click pin to read the full article at sciencenutshell.com

A recent study led by Steven J Hoffman (Steven J Hoffman, has compiled 104 separate studies on celebrity influence to determine the mechanisms behind the power (be it positive or negative).

james R- Livestrong Foundation Communications Team Struggles to Overcome Negative Impact of Lance Armstrong

Livestrong Foundation Communications Team Struggles to Overcome Negative Impact of Lance Armstrong

james R- Livestrong Foundation Communications Team Struggles to Overcome Negative Impact of Lance Armstrong

Livestrong Foundation Communications Team Struggles to Overcome Negative Impact of Lance Armstrong