MELANIE- Adam Levine's ADHD Campaign - An increase in the misuse of prescription stimulants on campus is a possible consequence of celebrity-endorsed ADHD-awareness campaigns such as “Own It,” endorsed by Maroon lead singer Adam Levine.
Pantene w/ Zoey Deschanel. This is an indirect ad that uses attractiveness as their source attribute. People can relate to Zoey because she's known as a "quirky" personality. Pantene is trying to show that they are fun and can step outside of the box