Tessa Sproule

Tessa Sproule

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Interactive content exec at CBC. Also mom, sister, wife, daughter and former roadhouse waitress. Thoughts pinned here are my own (or repins of someone else's).
Tessa Sproule
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iPads dominating PC sales as of March 2012

Amazing iPad sales stats from the Apple announcement today - Apple is selling more iPads than any PC maker's total sales during the same period.

Here's our control room setup for an interactive second screen project with CBC's Dragons' Den. We compile real time second screen feedback from the audience and display it back live on TV. Decent conversion rates on this so far.

Here's our control room setup for an interactive second screen project with CBC's Dragons' Den. We compile real time second screen feedback from the audience and display it back live on TV. Decent conversion rates on this so far.

A recent Ogilvy report called "The End of TV as We Know It" talked about content being shaped by human algorithms. This is an example of that for Over the Rainbow, the first test of an animated crystal ball graphic that is wholly made through audience interaction, live. Now the audience makes the TV show.

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth …

Viewer testing the Over the Rainbow second screen app. RT @TessaSproule Making history at CBC - testing our #secondscreen app: will close feedback loop +get audience response on TV #SocialTV

Viewer testing the Over the Rainbow second screen app. RT Making history at CBC - testing our app: will close feedback loop +get audience response on TV

The Trendrr report for June indicates that it was the highest month ever for social TV activity (beating even the Super Bowl, Oscars etc.). Year over year growth this quarter was 171%.

The Trendrr report for June indicates that it was the highest month ever for social TV activity (beating even the Super Bowl, Oscars etc. Year over year growth this quarter was