BEYOND A LOGO: THE IMPORTANCE OF GRAPHIC DESIGN IN ATTRACTING CUSTOMERS TO YOUR BRAND by Karissa Jones. As a small business, your brand is what sets you apart from everyone else. Unlike the big guys, you can’t afford to be unoriginal. You need to ensure you allocate a good size budget to building your brand upfront; this will save you thousands down the line. Not only does your brand need to be unique but it must be memorable. Click on the link above for more!