MKT 421 Week 2 Personal Branding Plan Paper  Write a 750- to 1000-word paper that does the following:     •  Summarizes your background and what makes you unique in a 1- paragraph elevator pitch     •  Identifies 3 to 4 companies you want to work for, and an explanation as to why     •  Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision

MKT 421 Week 2 Personal Branding Plan Paper Write a 750- to 1000-word paper that does the following: • Summarizes your background and what makes you unique in a 1- paragraph elevator pitch • Identifies 3 to 4 companies you want to work for, and an explanation as to why • Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision

MKT 421 Final Exam  1. A producer might use a "pulling policy" rather than a "pushing policy" if:    2. When new product ideas are chosen based on ratings and comments from customers, this process is called ______.   3. The primary purpose of branding is:   5. Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its investment. It probably should set a ______________ pricing objective.   6. In the American Marketing Association's…

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MKT 421 Final Exam Latest  1. Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process.  2.​Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as:  3. Marketing research refers to:  4.​Online retail purchases by consumers can be the result of several very different approaches, which include: (1) paying dues to become a member of an online discount…

MKT 421 Final Exam Latest 1. Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process. 2.​Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as: 3. Marketing research refers to: 4.​Online retail purchases by consumers can be the result of several very different approaches, which include: (1) paying dues to become a member of an online discount…

MKT 421 Week 5 Final Marketing Plan and Presentation  Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan. Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:     •  Your promotional strategy for your product or service, including how you may use the following: • …

MKT 421 Week 5 Learning Team Assignemnt, Final Marketing Plan and Presentation

MKT 421 Week 5, Map the Supply Chain Paper  Select an industry. Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each.

MKT 421 Week 5 Individual Assignment, Map the Supply Chain Paper

MKT 421 Week 4, Blue Ocean Strategy Paper  Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:     •  A description of blue ocean strategy and its importance     •  A product or service that might be considered a blue ocean move and why     •  An alternative red ocean move for the same product or service along with the pros and cons of that strategy Format…

MKT 421 Week 4, Blue Ocean Strategy Paper Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: • A description of blue ocean strategy and its importance • A product or service that might be considered a blue ocean move and why • An alternative red ocean move for the same product or service along with the pros and cons of that strategy Format…

MKT 421 Week 3, Perceptual Map Presentation  Review "perceptual mapping" located on the Week 2. Review the example perceptual map in Exhibit 4-13 of Basic Marketing. Select an industry with many competitors. Select two key variables that segment the competition.  Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.  Use the MarketLine database and Wall Street Journal to…

MKT 421 Week 3, Perceptual Map Presentation Review "perceptual mapping" located on the Week 2. Review the example perceptual map in Exhibit 4-13 of Basic Marketing. Select an industry with many competitors. Select two key variables that segment the competition. Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map. Use the MarketLine database and Wall Street Journal to…

MKT 421 Week 2 Marketing Mix Presentation  Select a company currently experiencing marketing changes.  Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix:     •  Each of the four P's should be addressed on its own slide.     •  The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.     •  Use the MarketLine database and Wall Street Journal in the Library to…

MKT 421 Week 2 Marketing Mix Presentation Select a company currently experiencing marketing changes. Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: • Each of the four P's should be addressed on its own slide. • The final slide should analyze the changes this company is experiencing and the driving forces behind the changes. • Use the MarketLine database and Wall Street Journal in the Library to…

MKT 421 Marketing  Week 1  Individual Assignment, Favorite Brand Paper  Week 2  Individual Assignment, Marketing Mix Presentation  Individual Assignment, Personal Branding Plan Paper  Week 3  Individual Assignment, Perceptual Map Presentation  Learning Team Assignment, Strategy and Positioning Paper  Week 4  Individual Assignment, Blue Ocean Strategy Paper  Learning Team Assignment, Product, Pricing and Channels Paper  Week 5  Individual Assignment, Map the Supply Chain Paper  Learning Team…

MKT 438 Week 1 to 5 Public Relations, Individual Assignment, learning Team Assignment, Discussion Question

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