The T Eaton Company or Eaton's was the first retailer to send out mail order catalogues. A special Christmas catalogue was also mailed to customers every year. Everything from clothing to farming implements was in the catalogue. For people living in the country, far away from stores, shopping by mail was a life saver. Eaton's operated as a retailer from 1869-1999. Eaton's published its last catalogue in 1976.