UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We''ve become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients…

"I love this book! It's wickedly witty and wonderfully wise - a Canadian icon returns just in time." Senator Pamela Wallin "Dave Chilton is the only guy who can effectively teach you the way to financial security using Oscar Wilde, evolution, the pains of horse racing and the price of Nibs. If I can apply even half of what I learned in this very funny book to my life, it will ease my mother's mind, and for that I will be eternally grateful." George Stroumboulopoulos, CBC Host "If you've…

A Guide to the Project Management Body of Knowledge (PMBOK® Guide) —Fifth Edition reflects the collaboration and knowledge of working project managers and provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard gives project managers the essential tools to practice project management and deliver organizational results. • A 10th Knowledge Area has been added; Project Stakeholder Management expands upon the importance…

From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions…

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The Fifth Discipline: The art and practice of the learning organization: Senge, Peter M.: 8601420120846: Books - Amazon.ca

Love Is the Killer App: How to Win Business and Influence Friends: Sanders, Tim: 9781400046836: Books - Amazon.ca

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Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, giving us the power to take control over our lives. "We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is…

A Guide to the Project Management Body of Knowledge (PMBOK Guide)Fourth Edition continues the tradition of excellence in project management with a standard that is even easier to understand and implement, with improved consistency and greater clarification. Whats new? * Standard language has been incorporated throughout the document to aid reader understanding. * New data flow diagrams clarify inputs and outputs for each process. * Greater attention has been placed on how Knowledge Areas…

From the author of the bestselling biographies of Benjamin Franklin and Albert Einstein, this is the exclusive, New York Times bestselling biography of Apple co-founder Steve Jobs. Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative…

The Book of Business Awesome / The Book of Business UnAwesome [Stratten, Scott, Kramer, Alison] on Amazon.com. *FREE* shipping on qualifying offers. The Book of Business Awesome / The Book of Business UnAwesome

The most compelling and visionary thinking on reinventing education from the past century.

The New York Times and Washington Post bestseller that changed the way millions communicate "[ Crucial Conversations ] draws our attention to those defining moments that literally shape our lives, our relationships, and our world. . . . This book deserves to take its place as one of the key thought leadership contributions of our time." -from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People "The quality of your life comes out of the quality of your…