Email Marketing Strategy

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Holy cow! Back-to-school email marketing is almost here

Prepare your back-to-school email marketing now – the season will be here sooner than you think – so you can drive the most revenue from your emails.

Warm it up! The why and how of an IP warmup

New senders or senders with a new dedicated IP address have questions about how to best warm up the IP addresses or why a warmup is necessary. We can help.

Does defining your target market seem impossible? Here's the easiest & fastest way to define your target market with customer surveys (plus a free template) Looks Style, My Style, Simple Style, No Spend Challenge, Winter Teacher Outfits, Portraits, Travel Tote, Strong Women, Content Marketing

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How Data Science Drives Personalized & Profitable Campaigns

In this Q&A with expert Caroline Riddle from Windsor Circle, understand the ins and outs of data science and the impact email marketers can make with it.

Responsive Design vs. Fluid Design

Responsive design vs. fluid design: Ever wondered which one is better for your emails? Our campaign production expert sheds light on the way to go.

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Opens, Clicks, Conversions - Oh My! What to do to boost engagement in your emails

We curated some of our top Q's & A's for this post on how to boost engagement within emails. Read and get our take on what can help your email be a success.

How Social Coupons Drive Email Remarketing Campaigns

How do coupons help email marketers in the evolving digital age? To see how digital coupons are driving email remarketing campaigns, check out this Q&A.

Are you highly sensitive? These 15 tips help highly sensitive parents survive the day without overstimulation. How To Become, How To Get, How To Plan, Attitude Positive, Tempo Real, Trouble Sleeping, Highly Sensitive, Time Management, Behaviour Management

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Who knew? Insights from testing our newsletter send time

Knowing the perfect send time is different for every email marketer, which is why we set out to test our own emails. Step-by-step, here's what happened.

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It’s Official: The First CASL Fine | WhatCounts

The Canadian Anti-Spam Law (CASL) imposes penalties on those who don't follow rules around email permission and IDs. A sender just got the first CASL fine.

How We Increased our Email Engagement Rate

To make sure everyone saw our new email design, we sent a different subject line to our non-openers and this is what happened to our email engagement rate.

The (almost) painless way to toss inactive subscribers

When ISPs reveal how they approach booting inactive subscribers from their own lists, it's time to listen. Ready for a less painful list-cleaning tactic?

17 Math Activities for Preschoolers - Fun-Attic

Email ReTargeting is a No-Brainer | WhatCounts

When done correctly, email retargeting campaigns are the most engaging messages you can deploy, as they’re based on precise customer behavior.

The Truth Behind Fast Fashion & Forced Labor

Take Your Retail Email Marketing Up a Notch

Retail email marketing means following a customer throughout the journey with your brand. Implement a few solid concepts to see big c

We’ve outlined the top 5 retail campaigns for 2015 – utilizing data analysis, personalization, behavioral targeting, real-time emails and more.

Shoppers are happy: top 5 email retail email campaigns for 2015

We’ve outlined the top 5 retail email campaigns for 2015 – utilizing data analysis, personalization, behavioral targeting, real-time emails and more.

Here’s a list of email marketing resources we recommend using in Trends, studies, tools and guides all at your fingertips.

2015 Email Marketing Resource Survival List | WhatCounts

Here’s a list of email marketing resources we recommend using in 2015. Trends, studies, tools and guides all at your fingertips. It's the little things.

The National Aquarium's sea turtle gif is an example of video in email best practices.

National Aquarium rocks video in email best practices

During a time when video in email best practices is a hot topic for marketers, the National Aquarium sends an email with an awesome workaround. See it!

How to Get Amazing Email Engagement Metrics | WhatCounts

We all know we should be getting them, but the road to amazing email engagement metrics is a rough one. This Q&A offers some pointers and strategies.