Backstage | Wuxly

Collection by Wuxly Movement

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An evolving collection of places, people and things that make Wuxly Outerwear.

Wuxly Movement
“What makes our brand position unique is that warmth extends beyond the product itself. It is treating workers warmly by making it in fair labour conditions in Canada, the technical and recycled materials we utilize that respect our planet and peacefully leaves animals out of the equation... It’s a full circle of 360-degree warmth for us,” says James Yurichuk, CEO & Founder of #WuxlyMovement.  Read: "Animal-Free Outerwear Brand Wuxly Movement Sees Growth in Canadian Market" via Retail…

Animal-Free Brand "Wuxly Movement" Seeks to Dominate Canadian Outerwear Market - Retail Insider

Co-founders James Yurichuk and Anthony DeBartolo talk the company’s growth and plans to expand the brand’s wholesale distribution, including an innovative ‘trade-in program’ that has the Wuxly Movement going head-to-head with animal-based brands such as Canada Goose.

We are proudly made in Canada!

Wully Outerwear on Instagram: “We believe that slow fashion will one day be the norm— that’s why we support @fash_rev week & are proudly Made in Canada. #FashionRevolution”

363 Likes, 9 Comments - Wully Outerwear (@wullyouterwear) on Instagram: “We believe that slow fashion will one day be the norm— that’s why we support @fash_rev week & are…”

Just chilling out and staying warm.

Wully Outerwear on Instagram: “Classics revisited- reach our sample sale 😎”

382 Likes, 31 Comments - Wully Outerwear (@wullyouterwear) on Instagram: “Classics revisited- reach our sample sale 😎”

Some of the fam!

Wully Outerwear on Instagram: “Coming to a city near you soon 👀 Spring tour dates announced next week. Thank you Brenda & the entire @wishing_well_sanctuary team for…”

405 Likes, 26 Comments - Wully Outerwear (@wullyouterwear) on Instagram: “Coming to a city near you soon 👀 Spring tour dates announced next week. Thank you Brenda & the…”

Feeling bear-y great today!

Ooh la la, our gear is looking great!

Wully Outerwear on Instagram: “#tbthursday to this past weekend at the Vegan Bake Off, hosted by @torontoveg . Did you go & if yes who was your favourite baker? ☺️”

269 Likes, 4 Comments - Wully Outerwear (@wullyouterwear) on Instagram: “#tbthursday to this past weekend at the Vegan Bake Off, hosted by @torontoveg . Did you go & if yes…”

Some of the crew here.

Wully Outerwear on Instagram: “Here’s to all of the women who create magic behind the scenes — It’s been a very long ride for us to get to a point where we are respected…”

271 Likes, 10 Comments - Wully Outerwear (@wullyouterwear) on Instagram: “Here’s to all of the women who create magic behind the scenes — It’s been a very long ride for us…”

Our handmade, Canadian toques.

Wully Outerwear on Instagram: “Say goodbye to winter blues & hello to our newest toque colourwave 👀”

364 Likes, 58 Comments - Wully Outerwear (@wullyouterwear) on Instagram: “Say goodbye to winter blues & hello to our newest toque colourwave 👀”

Fashion shows are the best.

Wully Outerwear on Instagram: “Last night vibes — thank you to @cb._official for having us keep everyone in the front row nice and warm ☺️ @thebentway was the coolest…”

363 Likes, 9 Comments - Wully Outerwear (@wullyouterwear) on Instagram: “Last night vibes — thank you to @cb._official for having us keep everyone in the front row nice and…”

Behind the scenes of a shoot we did with award-winning Canadian figure skater Gabby Daleman!

Wully Outerwear on Instagram: “A #behindthescenes look at the filming of our Embrace Your Wild teaser, coming soon. Are you ready? 🔥 📸: @pavidderry”

218 Likes, 13 Comments - Wully Outerwear (@wullyouterwear) on Instagram: “A #behindthescenes look at the filming of our Embrace Your Wild teaser, coming soon. Are you ready?…”

Our founders, James and Anthony, enjoying the show at Ottawa Vegfest.

Wully Outerwear on Instagram: “#TBT to the Ottawa VegFest, it was a pleasure meeting all of you. Cheers to half of the Embrace Your Wild tour being complete”

215 Likes, 5 Comments - Wully Outerwear (@wullyouterwear) on Instagram: “#TBT to the Ottawa VegFest, it was a pleasure meeting all of you. Cheers to half of the Embrace…”

Hey, mannequins have feelings too! Check out our red plaid squirrel toque, made in Montreal, Canada!

Wully Outerwear on Instagram: “Here's a #sneakpeak of our latest product: The Wully Toque. Stay tuned for more details on how to get your hands on it or visit us during…”

162 Likes, 10 Comments - Wully Outerwear (@wullyouterwear) on Instagram: “Here's a #sneakpeak of our latest product: The Wully Toque. Stay tuned for more details on how to…”

We make sure that all of our outerwear is created ethically and without harming any animals in the process. Plus, we are made in Canada!

Wully Outerwear on Instagram: “Proudly designed in the downtown core of Toronto, our team works in an ethical workplace environment that cares for the fair treatment of…”

238 Likes, 17 Comments - Wully Outerwear (@wullyouterwear) on Instagram: “Proudly designed in the downtown core of Toronto, our team works in an ethical workplace…”

Working hard creating the best sustainable and animal free outerwear for our Wully Family!

Wully Outerwear on Instagram: “Today marks the first day for the annual #FashionRevolution and #whomademyclothes campaign by @fash_rev . Wully Outerwear is proudly made…”

165 Likes, 5 Comments - Wully Outerwear (@wullyouterwear) on Instagram: “Today marks the first day for the annual #FashionRevolution and #whomademyclothes campaign by…”

We the people who run Wully Outerwear.

Instagram post by Wully Outerwear • Dec 6, 2016 at 11:49pm UTC

207 Likes, 10 Comments - Wully Outerwear (@wullyouterwear) on Instagram: “The #wullysquad looking sharp - #squadgoals tho. 📷 @george.meris”

Rick Foley sporting the camo lined Elk Parka.

Instagram post by Wully Outerwear • Nov 26, 2016 at 5:59pm UTC

122 Likes, 7 Comments - Wully Outerwear (@wullyouterwear) on Instagram: “Rick Foley @Foley4Real sporting the camo lined Elk Parka - style available at @shopgotstyle 📸…”