I like the slight hidden message in this. Even with this however it is still easy to read and understand. The lettering is formal and smart, as though its a news column piece of text but the clean breaks and slight movement keep it fun and interesting.
I really this image because of the shadow that the hand creates, this could mean and open your eyes to many reasons to be blocking the light from your face. I feel I could incorporate the blood into this image onto the hands, giving it my edge.