Z Square Studio Projects

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In this design, the three strokes merged together and become one-stroke means three departments combine together and become one unit. Moreover, four strokes together look like the eagle’s eye, which means perspicacious notices quickly, looks far ahead, and aims high. Furthermore, the shape of the logo looks like a sailboat. It means the department has the ability to make the city’s dreams come true.

Branding

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The Basic baking soda packaging design was initially begun with the idea of using a small box to hold baking soda for users’ convenience. According to market research, consumers need baking soda in smaller packages. Moreover, the baking soda box itself can be used functionally as a container rather than a ‘package’ only. The mission of Basic baking soda packaging design was to create small-size multilingual container-liked boxes for baking soda.

Packaging Design

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Targeting beer lovers, this Beer Bible was designed in 2011. In this book, there is knowledge about how to make beer, the art of brewing, styles of beer, and worldwide beer brands sold in Canada. The book has 200 pages. It was designed in 7 x 7 inches format with a hard cover and printed at Blurb.
The hand-made Type Designer & Typefaces book was made as York/Sheridan Design program project. Each student in the class was in charge of researching one type designer and his typefaces. Therefore, more than 20 type designers and typefaces are included in this book and printed on different types of paper.

Book Design

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brand guideline cover in gold colour Corporate Identity, Brand Guidelines, Creative Director, Business Venture, Law Firm, Professional
David Hao Professional Corporate brand guideline
logo design in navy blue Design, Eagle, Daqing, ? Logo, Concept Design, Logo Design, Design Campaign, Logo
Daqing CST Logo Design
In this design, the three strokes merged together and become one-stroke means three departments combine together and become one unit. Moreover, four strokes together look like the eagle’s eye, which means perspicacious notices quickly, looks far ahead, and aims high. Furthermore, the shape of the logo looks like a sailboat. It means the department has the ability to make the city’s dreams come true.
logo design Waves, Travel, Culture, Running Man
Daqing CST Logo Design
In this design, the three waved strokes come from left to right and merge together into one, which means the three divisions are combined together and the power will as strong as the sea wave. The logo likes a huge cruise which means the new department will ship the city to the new future. Moreover, this logo also looks like the math symbol of infinity that defines there will be a great many impossible things become possible.
school project for rebranding GM logo Identity Design, General Motors, Logo Mark, Company Logo, Identity Design Logo, Corporate Logo, Unique Selling Proposition, Identity Logo
GM Corporation Identity
This style guide has been designed to provide consistency regarding the use of the General Motors (GM) logo. Establishing a strong and instantly reconcilable identity for GM can only be achieved through the consistent application of the logo and appropriate use of the USP (Unique Selling Proposition). Our corporate logo stands for our corporate culture and personality.
packaging design for baking soda brand Pop, Packaging, Soda Brands, Soda, Small Boxes, Packaging Design, Baking Soda, Container
Basic Baking Soda Packaging Design
The Basic baking soda packaging design was initially begun with the idea of using a small box to hold baking soda for users’ convenience. According to market research, consumers need baking soda in smaller packages. Moreover, the baking soda box itself can be used functionally as a container rather than a ‘package’ only. The mission of Basic baking soda packaging design was to create small-size multilingual container-liked boxes for baking soda.
beer book design in 7" x 7" Books, Beer, Beer History, Beer Brands, Beer Lovers, Beer Brewing, How To Make Beer, Brewing, Book Cover
The Beer Bible
Targeting beer lovers, this Beer Bible was designed in 2011. In this book, there is knowledge about how to make beer, the art of brewing, styles of beer, and worldwide beer brands sold in Canada. The book has 200 pages. It was designed in 7 x 7 inches format with a hard cover and printed at Blurb.
handmade book Typographic, Type, Typeface, Design Program, Book Design, Prints, Projects
Type Designers Book Prototype
The hand-made Type Designer & Typefaces book was made as York/Sheridan Design program project. Each student in the class was in charge of researching one type designer and his typefaces. Therefore, more than 20 type designers and typefaces are included in this book and printed on different types of paper.
logo design Tangram
Daqing CST Logo Design
Logo desiang work for Daqing Culture, Sport, and Travel Group. The logo is the primary request for the group. The shape of the logo comes from the traditional tangram and three colours stand for three departments. The white space inside the tangram is made up of the word “Wen” (which means culture in Chinese), and the English characters “T” and “L”. At the same time, it is also the shape of a running man, giving the meaning of catching up to the lovely present and running to the great future.
poster for ROM exhibition Writing, Museums, York, Ancient Writing, Word Search Puzzle, Hieroglyphics
ROM Posters
ROM poster was a York/Sheridan Design program project in 2008. The project goal was to research one of the ancient writing types, including and making a poster “on behalf of” the Royal Ontario Museum for the exhibition.